Help a Reporter, Get Free Press…It’s A Win-Win Deal!

Help a Reporter (HARO) is a new and free media service (that outgrew its Facebook group) that facilitates the introduction of subject matter experts and journalists.  You are an expert if you have something meaningful and interesting to share about your business, industry or subject matter.   

If you are on an entrepreneurial journey or developing a mature practice, becoming a source of information to a reporter is a great way to position yourself (and your business or firm) as an expert.   You are also providing a valuable service to reporters and the public-at-large when you provide unique quotes or insights about the matter being covered.

I am a big fan of HARO.   Peter Shankman, serial entrepreneur, and founder is careful to solicit and post interesting reporter queries in funny and engaging emails.  This is really an amazing free service where you’ll find great places to “pitch” your expertise while enjoying the adventures of “Shankman”.

Peter also has a great philosophy about why it’s important to him that this service is (and remains) free.   He feels that connecting people in this way spreads good karma and I couldn’t agree more! :-)  Peter says ~ if you feel you must donate for his services, to please do so to your local animal shelter or other similar group. 

HARO is pretty easy to use.  Simply register as a source by entering your name and email address.  Each day you’ll receive up to three emails (early morning, around lunchtime and early afternoon) with a list 15-30 queries of reporters seeking sources.  If you see a query that fits your background and expertise, you contact the reporter directly by email.

Being quoted as a subject matter expert is a excellent way to build your professional brand and raise your profile.  Once you are quoted, be sure to use your quote(s) on your Web site and other promotional materials, or link to your quote on your social medial profiles or blog (you are blogging, aren’t you?).   Referring to your ”name and words” in the media helps to raise your profile and let others know about your areas of expertise.

And, once you are quoted in the media, be sure to “tweet” about it.  You are on Twitter by now, right?   If you are not, you should be.   If you are, be sure to follow me at www.twitter.com/upwardaction

Expect the Best!

Coach T.C.

P.S. -  I have no financial or other interest in HARO- I’m simply a raving fan. 

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